I work across the full spectrum of marketing and brand development, from big picture strategy and planning through to the small creative details that make it all come together. My approach is grounded in collaboration, connection, and helping businesses find clarity in how they present themselves to the world.

Over the years I have worked with brands ranging from small startups to well established companies, across industries including outdoor, lifestyle, and retail. My experience covers everything from campaign strategy and digital marketing to photography, design, and web development, all driven by the goal of building brands that feel authentic and long lasting.

Through JWPK Studio, I offer both ongoing marketing support and full scope brand partnerships. I am just as comfortable jumping in to solve a single task, like updating a Shopify theme or managing a product launch, as I am leading go to market strategy, content direction, or brand positioning. My work often spans multiple layers of the process including creative production, copywriting, photography, videography, editing, graphic design, and digital advertising.

I also work on the technical side of marketing, helping businesses create systems that make growth sustainable. That includes e commerce builds, ERP and platform integrations, automation setup, and SEO. It is about joining creativity with function, making sure every part of the brand works together seamlessly.

Photography plays a central role in how I see and build brands. Through JWPK Photography, I capture commercial, lifestyle, and storytelling imagery that ties directly into marketing campaigns. I believe that strong visuals and clear strategy should always work side by side, each shaping and strengthening the other.

At its heart, my work is about people. I like to understand the story behind each business, the values that drive it, and the challenges it faces. Whether it is a short term project or a long term collaboration, my goal is always the same: to help brands communicate honestly, creatively, and effectively in a way that feels true to them.