Leading brand and marketing for one of New Zealand’s most iconic outdoor companies
Overseeing the complete marketing direction for Cactus Outdoor, from brand strategy to day-to-day execution. The work spans campaign planning, digital marketing, product launches, ambassador programmes, retail initiatives, and content production - all driven by a clear focus on Cactus’ identity as a maker of proven, durable gear built to last. Each project reinforces the brand’s authenticity, connecting craftsmanship and community through purposeful storytelling.
Cactus is a brand with a strong voice and loyal following - the kind that deserves to be communicated with clarity and care. My role has been about strengthening that identity, aligning every touchpoint with the brand’s core values, and creating marketing that feels as durable and genuine as the gear itself.
