Supporting POC’s growth across the Asia-Pacific through strategy and creative execution
As Marketing Coordinator for POC in the Asia-Pacific region, responsibilities included go-to-market strategy, B2B marketing, e-commerce management, and content creation. The work focused on ensuring alignment between global direction and regional execution - strengthening POC’s digital presence, supporting retailers, and creating content that reflected the brand’s commitment to innovation, protection, and performance.
Working with POC reinforced the value of clarity and coordination in brand marketing. Every activity — from planning to execution - was about maintaining a strong, consistent message across markets while building meaningful connections with both athletes and partners.
