Helping UPSO strengthen its story through creative strategy and digital direction
Work with UPSO has centred on highlighting what makes the brand unique - transforming reclaimed truck tarps into durable, sustainable bags. Through email marketing, website management, go-to-market planning, and creative content, the focus has been on building a clear and consistent brand presence that celebrates craft, purpose, and individuality.
I’m drawn to brands that quietly do remarkable things. For UPSO, that’s their commitment to sustainability and authentic handcraft. The goal has been to bring those qualities forward, ensuring their story and values come through as strongly as their products do.
