A personal approach to brand & marketing.
Past & Present Clients
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![Two people cycling on a rural path during cloudy weather, wearing helmets and sunglasses, with grass and rocks on the sides.]()
Carradice of Nelson
Carradice is a British heritage brand crafting durable, timeless cycling bags and accessories. Hand-made in Lancashire since 1932, their products combine traditional materials with modern functionality.
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![View from a kayak on a large river flanked by towering orange and gray cliffs, with a few other kayaks in the distance and lush green trees along the shoreline.]()
Aquapac
Aquapac creates waterproof gear trusted by adventurers and professionals worldwide. Designed in Britain, their products keep your essentials protected in every environment.
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![A man in a blue waterproof jacket and red knit hat holding a fishing rod outdoors, with mountains and a body of water in the background, during dusk or dawn.]()
Cactus Outdoor
Cactus Outdoor is a New Zealand brand known for its durable outdoor gear and apparel. Their products are built to last, made for people who live and work hard in demanding environments.
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![A woman wearing a green bicycle helmet, sunglasses with orange-tinted lenses, and a teal rain jacket with the brand name 'Rapha' smiling outdoors.]()
GO-OFF
GO-OFF designs protective, sustainable, and stylish helmets for everyday riders. Their focus is on safety, performance, and clean design for city, gravel, and e-bike cyclists.
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![Person wearing a black shirt and blue jeans, with a red and white UPSO insulated bag hanging from their shoulder, handling a rusty railing against a stone wall and wooden platform.]()
UPSO
UPSO turns recycled truck tarps into distinctive, hard-wearing bags. Built for everyday use, they merge sustainability, craftsmanship, and clever design.
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![Close-up of a black dog wearing a red and gray harness attached to a leash outdoors, with blurred trees and desert landscape in the background.]()
Alpine Outfitters
Alpine Outfitters produces high-performance gear for working and recreational dogs. Their equipment is trusted by mushers, trainers, and dog-powered sport enthusiasts worldwide.
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![Night sky filled with stars and the Milky Way galaxy, with a green laser beam pointed at the sky from a camera on tripod, next to a house and a sign reading "Moana Skies".]()
Moana Skies
Moana Skies is a Kaikōura-based night sky experience that connects people with the stars above Aotearoa. Their guided tours combine astronomy, storytelling, and the region’s natural beauty.
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![Two women outdoors, one is helping the other by fastening her motorcycle armor. The woman on the left is wearing a White cap with a Red Bull logo and a black t-shirt; the woman on the right is wearing a black jacket and protective gear with the brand name 'POC' visible.]()
POC Sports
POC Sports redefines protection through innovation and design. From the road to the mountain, their helmets, eyewear, and apparel are trusted by athletes who push limits.
About Me
I’ve worked across marketing and brand for businesses of all sizes, from small startups to established companies. My work spans everything from day-to-day creative execution through to full brand strategy and go to market planning.
Alongside this, I’m a photographer and I love bringing that perspective into my work, using imagery to tell stories, shape identity, and capture what makes each brand unique.
What matters most to me is building genuine relationships with the founders and teams I work with, understanding their story, goals, and the people behind the brand.
JWPK Studio exists to bring that personal, collaborative approach to every project.
Explore my brand photography below, or view my full portfolio.
Contact Me
Interested in working together? Fill out some info and I’lll be in touch shortly.
I can’t wait to hear from you!